Task
To create a never before experience in baby care industry.
Strategy
Define Brand Identity
Conduct Market Analysis
Design
Design Brand Identity
Retail Design
Scale
Expand Brand Presence
Client
Eugene Group
Drawing inspiration from the enchanting landscapes of Willy Wonka’s factory, our upmarket baby store is designed to captivate the imagination of visitors, transforming their shopping journey into a magical adventure. Every corner of the store is thoughtfully curated to evoke wonder and excitement, just like stepping into a storybook.
In the bustling retail landscape of Hong Kong, the challenge of redefining baby retail as a luxurious experience stands out. Limited physical space has businesses seeking innovative solutions to create upscale environments, while intense competition requires a distinctive appeal. Achieving this redefined experience while managing high rent costs remains a top concern.
Elevate the art of gifting with Mon Bebe, where a personalized touch transforms every moment into a memory. From ready-to-go bundles to the freedom of building your own set, our offerings are designed to cater to your unique preferences. Celebrate new beginnings with Mon Bebe’s thoughtful and distinctive gifts.
This magical baby care experience is proudly brought to you by Eugene Group, a revered name in the baby care industry with over 40 years of experience. Our vision is clear: we aim to redefine the baby care retail store experience. With a rich history and deep expertise, we’ve meticulously designed Mon Bebe to provide parents with a new, delightful, and enjoyable way to explore and acquire essential baby care products.
This magical baby care experience is proudly brought to you by Eugene Group, a revered name in the baby care industry with over 40 years of experience. Our vision is clear: we aim to redefine the baby care retail store experience. With a rich history and deep expertise, we’ve meticulously designed Mon Bebe to provide parents with a new, delightful, and enjoyable way to explore and acquire essential baby care products.
Comprehensive Brand Transformation:
- Strategy Sprint
- Brand Positioning
- Design Brand Identity
- Create Digital & Print Assets
- Plan Brand Extension
- Guide & Review Exercises
- Expand Brand Presence