From Sri Lankan
Sensation to Global
Superfood

Plant-Based Studios took the leap to catapult the legendary jackfruit from local stardom to international superfood status.

Task
Collab with Factor Product Design Studio & GLX to develop a unique brand identity.

Strategy

Brand Positioning X GLX

Design
Brand Identity
Online Presence

Scale

Plan Brand Extension

Client

Plant Based Studios

Overview

Punk Rocking Sustainability into Veganism

Immersed in the spirit of the early punk rock movement, Plant-Based Studios rebels against greenwashing, forging a bold path toward a sustainable future. Blue Lemon infused this punk rock attitude into the world of vegan brands, where sustainability meets daring design.

A Global Symphony: Dilmah, GLX, and Beyond

With the support of Dilmah Sri Lanka and an international array of experts, this project’s journey was charted through GLX—a global initiative. A collaborative movement to make a lasting difference.

Sprinting with German Precision: The Game-Changing Insights

A dynamic sprint strategy with Frank’s team from Germany was the game-changer. Their insights redefined the brand’s trajectory and propelled it to new heights.

German Vegan Revolution: Jackfruit Storms the Scene

Biofach, the world’s leading tradefair for organic food, Plant-Based Studios introduced jackfruit as a meat substitute to the German vegan market, riding a wave of trendsetting brand appeal that resonates with a younger, environmentally-conscious generation.The expo not only captivated new investors but also enticed suppliers who are now part of the sustainability crusade.

German Vegan Revolution: Jackfruit Storms the Scene

Biofach, the world’s leading tradefair for organic food, Plant-Based Studios introduced jackfruit as a meat substitute to the German vegan market, riding a wave of trendsetting brand appeal that resonates with a younger, environmentally-conscious generation.The expo not only captivated new investors but also enticed suppliers who are now part of the sustainability crusade.

Blue Lemon

Packages Used:

Visual Branding Essentials:

  • Design Brand Identity
  • Create Digital and Print Assetsy
  • Design Online Presence
  • Social Media Branding

Growth Accelerator Package:

  • Plan Brand Extension
  • Implement Design Consistency
  • Expand Brand Presence
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